Posts about Forum Connect

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  1.    Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)
    Forum Connect

    Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)

    Overview of the Sourcing Forum meeting held in Singapore on May 14th, as part of WFA Forum…

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  2.    CMO Forum Meeting Overview, Forum Connect Singapore (May 2025)
    Forum Connect

    CMO Forum Meeting Overview, Forum Connect Singapore (May 2025)

    Overview of the CMO Forum meeting held in Singapore on May 15th, as part of WFA Forum Connect.

     

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  3.    Uniting Minds and Functions in 2024
    Forum Connect

    Uniting Minds and Functions in 2024

    WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…

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  4.    Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)
    Marketing procurementForum ConnectMarketing procurement

    Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)

    Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect

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  5.    Every brand needs a stronger insight function
    Media & analyticsGlobal Marketer WeekForum Connect

    Every brand needs a stronger insight function

    Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…

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  6.    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t
    Marketing effectivenessMarketing technologyForum ConnectMarketing technologyMedia transformation

    Marketing effectiveness measurement is about understanding what’s working - but the current industry approaches aren’t

    Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…

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  7.    Creating a Global Culture of Marketing Effectiveness
    Marketing effectivenessForum Connect

    Creating a Global Culture of Marketing Effectiveness

    Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…

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  8.    Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
    Marketing effectivenessForum Connect

    Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds

    Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…

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